Conscious Chocolate packaging
Conscious Chocolate is an Melbourne based raw, organic, handmade chocolate which will launch in 2011 as a luxury chocolate.
Following on from the branding design, the company needed packaging for their bar. The packaging had to convey the brands personality and appeal to their target market, whilst being a luxury organic product.
The packaging consists of black foil and emboss on a rich dark brown Mohawk Concept Vellum. Each flavour has a unique coloured strip (PMS) with its own quirky character illustration representing the flavour inside.
I also organised the internal wrapper, which has a foil inner with a paper exterior.
All concept and design by me, including logo and branding, character illustration, box concept and design.