EzyDog is an Australian brand specialising in dog collars and leashes for outdoor and active dogs and owners.
This project involved drawing lots of dogs wearing dog products. What began as repackaging a line of dog products, soon turned into an illustration exercise when I drew an illustration of a dog lifejacket to go onto a swing tag.
The clients loved the drawing and how clearly it communicated their product, so they quickly asked for ALL of their products to have a similar drawing made. The client asked that all the products be drawn on the same breed of dog – an iconic australian blue healer style dog with pointy ears – with the intention that it become a sort of mascot for the brand. So I drew a decent selection of drawings of the same dog and then also a smaller puppy version to showcase their products aimed at small dogs.
At close to 30 drawings it was an interesting challenge to draw cute dogs (not so hard) with sufficient detail in the products to communicate all the features.
I was really excited when EzyDog asked me to create a christmas card for them last year. My mind boggled with ideas, but I decided I really wanted to focus on the (super cute) idea that a dog would be looking forward to christmas. Of course there needed to be a marketing angle in there, so I came up with the theme of “I’m dreaming of an EzyDog christmas”, whilst humming bing crosby in my head. After the worst pitch sketch of all time, the idea was approved and I got onto the drawing.
The idea is that the dog is dreaming of the night before christmas, when the EzyDog santa comes into the room with his sack full of the brands goodies. I kept all things branded in the dream bubble and only coloured those section to draw the focus.
ClientEZYDOGSkillsillustration (technical & creative)Year2012